I partnered directly with MarineWorks’ co-founders to design a digital product that simplifies the complex world of maritime rentals. My focus was on building a cohesive experience — from UX flows to visual identity — that supports fast, transparent chartering of sustainable workboats. I began with competitive research, then structured the platform through clear information architecture and customer journey maps for key tasks like onboarding and asset listing. I created a flexible design system, including typography, colors, and interface patterns tailored for scalability and ease of use. The branding direction emphasized clarity, trust, and ecological responsibility, reinforced through updated logos, iconography, and tone of voice. I also contributed much of the website copy to maintain consistency across design and content. By launch, the result was a cohesive product that helped MarineWorks deliver speed without confusion, and sustainability without compromise.

I have started designing the website and the platform with creating a neutral palette and an accent color. I created components for the sections that are repeated more than twice. Moving from section to section and following the customer journey map, I was able to design the functionality for the main flows. I also created empty states, error and success messages and edge cases. For the brand visual direction, client request was to go minimalistic, so I opted for photography and minimalistic illustrations. I also was charged to create images for 60+ supported regions globally as well as continents.

The project was launched within the agreed-upon timeline, and we managed to iterate and test the core functionality with high satisfactory results. The project caught the attention of the Dutch government, and we are hoping to reduce the global pollution partially caused by the excess development of nautical equipment, which instead can be chartered between asset owners and businesses all around the globe.