UX.Day began as my solo venture to create a Figma-based toolkit that simplifies UX research for designers at all levels. I conducted interviews with UX/UI professionals to define the core needs and shaped an experience map for the website and product flow. I crafted a full content strategy to support both clarity and trust. For the visual direction, I created moodboards, then designed the website layout and wrote all its content. I developed the brand from the ground up—logo, colors, typography, illustrations, and voice. Each branding artefact was created to support the product’s mission: accessible, research-based UX. Finally, I built the entire website in Webflow, ensuring a smooth, no-code launch.

After UX research was done, I put up a moodboard to get an idea of the visual design system UX.day was going to have. With neutral and accent color palettes in place, I created an information architecture for the website. Section by section, I created the content and supporting illustrations. After the designs were ready, I deployed them on the website. I then created a responsive layout for all device sizes and set up the CMS and domain settings. And the site was ready to be launched.

With UX.day, the goal was clear: to create a tool that serves the design community by simplifying their research and workflow processes. Itwas a challenging yet rewarding endeavor that required balancing quality with speed. Through detailed research and a comprehensive content strategy, I was able to create a product and website that not only look good, but also function effectively. The final result is a digital platform that designers can trust to help streamline their workflow and improve their UX research processes.