I took on the roles of both the client and an executioner. Crafter for UX/UI designers, UX.day provides a one-stop solution. With ready-to-go templates and guides, it covers the full spectrum of UX research, from user flows to design psychology principles. The toolkit enables designers to quickly turn ideas into polished presentations while ensuring that their work is grounded in research and design theory.

The team consisted of me as a product & branding designer and front-end developer, and a junior UX/UI designer whom I hired to assist with the creation of a digital product. My goal was to create a Figma-product to assist UX/UI designers across the globe with their design process. The website and branding had to be trustworthy and consistent with the main message— to ease UX research and provide professional guidance.

To kick off the project, I conducted 1:1 user interviews with UX/UI designers to learn more about their needs and pain points to shape the product accordingly. After getting these insights, I created an experience map to map out the main flows, from the initial touch with the website to the purchase. I then worked on the creation of the comprehensive content strategy to accompany the full launch of the product. I started working on the website by gathering a moodboard to decide on the visual direction. I then laid down all the content for every section of the website. After all branding deliverables were sufficiently designed and thought-out, I began to put everything up on the website, which I built on Webflow.

After UX research was done, I put up a moodboard to get an idea of the visual design system UX.day was going to have. With neutral and accent color palettes in place, I created an information architecture for the website. Section by section, I created the content and supporting illustrations. After the designs were ready, I deployed them on the website. I then created a responsive layout for all device sizes and set up the CMS and domain settings. And the site was ready to be launched.

With UX.day, the goal was clear: to create a tool that serves the design community by simplifying their research and workflow processes. Itwas a challenging yet rewarding endeavor that required balancing quality with speed. Through detailed research and a comprehensive content strategy, I was able to create a product and website that not only look good, but also function effectively. The final result is a digital platform that designers can trust to help streamline their workflow and improve their UX research processes.